10 Reasons Why You Should Move Your Business Online

The pandemic has left a deep scar on our society and economy but also on our personalities. Times have changed and many businesses went through serious transformations – one of which is working remotely. If your business is still doing fine and you haven’t moved it online yet – here are 10 reasons why should do that in 2024:

1. OPEN 24/7. While your physical store has fixed working hours, your online store works 24/7. Maybe you can’t offer customer support 24/7 but you can surely sell products and services around the clock. Your website and checkout are always available to your customers.

2. Lower costs. Owning an online store has its own costs but compared to a brick-and-mortar store it saves you costs associated with rent, furniture, lighting, heating, commuting, maintenance…

3. Reach customers anywhere. Customers can browse and purchase your products from their homes, office, hotel room, or while they travel or commute. Visiting your website won’t cost them much – just a little bit of mobile data, but that is nothing compared to the gas and time spent traveling to visit you in person.

4. Serve more customers at once. With your online store, you can reach customers from all over the world. While your physical store can only receive a limited number of customers, your online store can literally have thousands of customers visiting you at once, no matter where they are located.

5. Interact daily with your customers. In your physical store, you can talk and sell to your customers ONLY while they are inside your store. Once they leave – there is no way to reach them…unless you have an online store. You can interact with your customers on a daily basis via social media, emails, and blog posts.

6. Nurture repeat customers with mail and SMS messages. You can request personal information (email and phone number) from your customers in person in your physical store, but that will take a while, it has physical limitations, and you may irritate your customers. If you request that same information from your online visitors via pop-up they can insert their info in just a few seconds with an autofill form and happily go on with their day. If they rather not give you that information, they can just click the X and continue shopping. You can further keep engaging the customers who have already signed up with email and SMS messages.

7. Increased conversion. Catch your customers no matter where they are in the customer funnel with your blog posts, FAQs, special offers, discounts, coupons, and promotions, in customized emails, SMS messages, and social media posts. By being online you can present more offers and materials to many more customers at the same time.

8. Show off your customer reviews and testimonials. You can display thousands of reviews and testimonials on your website. It can be an entire page of customer reviews or have them under the respective product/service. This would be nearly impossible in your physical store.

9. eCommerce is on the rise. eCommerce has reached 21.3% of total retail sales in 2020 (according to Digital Commerce 360) and it keeps growing. Since the beginning of the COVID-19 pandemic, remote working has become the norm. More and more people are working, meeting, and shopping online. It’s crucial for any business to offer their products online so they can reach the customers via their screens.

10. Digital marketing is way more efficient and more profitable than traditional advertising. Anything digital is easier to customize, change, and perform A/B testing on. It can lead to quicker results, it’s less risky and cost-effective. That makes it the #1 choice for small and medium businesses to expand their reach, gain new customers, and increase conversions.
Search engine optimization is another aspect of digital marketing that needs your attention. People conduct 3 billion searches per day. Being online increases your chances to get found.

Having a modern, responsive website that is optimized for SEO, staying active with your promotions on social media and email newsletters, and building and executing a solid marketing plan will help you attract more customers, stay relevant in your industry, and maximize ROI.

Don’t postpone it anymore and start your online journey today. Not sure where to start? Credence Knows. Contact us via info@credenceknows.com or fill out this form.