Email Marketing

What Not to Say in Your Emails, Why & What to Use Instead

Understand what irritates people, what calms them down and what prompts them to take action.

Apple’s iOS 15 Update – The End of Open Rate Metric?

Last month Apple announced the Apple iOS 15 update. Starting this fall, Apple users can choose to hide their IP addresses and locations which will result in preventing senders from tracking users’ email activity through pixels. In a nutshell, Apple’s iOS 15 update will give its users: • The ability to turn off email openContinue reading “Apple’s iOS 15 Update – The End of Open Rate Metric?”