Some days your business is doing just fine. Sales keep coming in daily, your team is completing the tasks with excellence, and things are looking pretty good. And then there are days when it seems like things are going downhill and you feel like you must do something drastic.
Most of the time – you just need to gain more customers.
Here are Credence’s 15 ways to acquire more customers:
1. Ask your current customers to recommend you to other businesses or organizations they collaborate with. You can offer them a special discount of your products or services per signed contract. You can also ask them to leave a testimonial on your website.
2. Attend events related to your field such as conferences, fairs, trade shows, exhibitions, etc. Promote your company by handing out business cards, flyers or giving out freebies and build your contact list. If you are in position, host an event on your own.
3. Print out posters and place them on high traffic spots in your city such as bus stops, subway stops, cross sections, malls, parking spots…
4. Capture leads with a popup on your website. Offer an interesting incentive like 10%, 20%, 30% off their first order or a useful downloadable (such as eBook) in exchange for their email.
5. Run a contest or giveaway on your social media channels. You need to offer a good prize because your contest / giveaway may not gain much attraction.
6. Make posts about your business on your personal social media or repost the posts on your business page. You don’t have to do this everyday. Choose something interesting, funny or unconventional, or simply share a story that happened at your workplace.
7. Post regularly on your blog. At least once a week. Make sure you provide relevant and valuable content so you can get a higher search engine ranking. Quality content is one of the best ways to bring in organic traffic from search engines. If your posts only promote your products and services then you will mostly attract people who already heard about your brand.
8. Partner up with another business or reach out to influencers. It may cost you money but you can also offer some of your products or services in exchange for promotion of your brand.
9. Buy an advertising space in a newspaper, social media, Google Ads, websites or classifieds. If you have a bigger budget you can buy advertising space on TV, a billboard, or get featured on some of the big websites. This is a bit expensive strategy but very effective if the ad is done properly.
10. Optimize your website for search engines (SEO) so customers can find you when they use keywords related to what you do. There are so many tricks and techniques to improve your search results, but it will take time to find and learn them. Unless you have a lot of time on your hands or you know how to do this – it is best to hire a SEO Expert.
11. Follow up on old leads. Things change, people change, circumstances change. Maybe someone who gave you a hard “NO” in the past now needs your assistance. You may be a phone call or email away from getting back on the track.
12. Join forums related to your field of work. Post constantly, interact with the community, actively participate in the chosen topics and provide value in your posts. If done right, you can build credibility in the community and people will start looking at your profile and ask for your products and services.
13. Even in 2024, cold calling can be effective. You need to know who your buyers are, how you can solve their problems, and of course, to have a good pitch.
14. Proximity marketing with beacons. This is basically sending highly personalized text, image, or video messages (via mobile app) to customers that are in the range of the beacon. This option is perfect for you if your business operates locally.
15. Non-traditional advertising. Draw your ad in an artistic way with chalk on the sidewalk. Surely the rain will wash it down, but until then you’ll get free unconventional advertising. If you are not very good at this, you can hire an artist to do several ads on various locations. There are also waterproof ads and you can do QR codes as well.
We hope you enjoyed reading these interesting ways to promote your business. Come back to let us know which type of advertising helped you the most.
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